Five tips for courting Chinese buyers traveling for Chinese New Year

2017-01-20
US

Chinese buyers visiting US during Chinese New Year holiday

Chinese New Year is the most celebrated holiday in China.  Chinese are used to follow the Lunar calendar year which is following a different cycle from the typical western calendar year. This year, the new Chinese New Year will start on January 27.  This holiday is so special in China that the government is providing a 7 day holiday for this celebration (Jan 27 – Feb 2).

This holiday period is also considered to be one of the periods that most wealthy Chinese will travel internationally. Last year, a whopping 6 million Chinese traveled overseas and, based on ForwardKeys, international travel likely will increase almost 10% during this Chinese New Year holiday. The US is a favourite destination and as such, US real estate agents should be ready for this peak season of buyers arriving in the US. 

Hundreds of Chinese who have been sending inquiries through our platform over the last few months are now getting serious with Chinese New Year holiday approaching. Many of them are taking a full 2 weeks off – that is sufficient time to make the long trip to the US and do shopping for luxury handbags and… houses or condos. 

To read the five concrete tips to court these Chinese buyers and close the deal, read more here.

Source: originally written by Sam Van Horebeek, Director in East-West Property and published on Inman on Jan 18 2017

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